Mumbai -- 15 November 2007– With the number of radio stations on air increasing almost daily in India, the demand for monitoring services for these new media outlets in the industry is expanding rapidly, as well. To address this growing demand, RCS India has now announced the expansion of media monitoring services to include all commercial radio stations in the city of Surat. AirCheck India provides audio identification services of commercials and songs that are played on air. This service is of particular value to the industry, as it helps broadcasters to track competition and to gear their own marketing activities. AirCheck India monitors radio stations around the clock, every day of the year and provides â€œsame dayâ€ verification.
Says Karl Kessler, as General Manager of RCS India responsible for marketing these services to the industry: â€œOf the four radio stations licensed for Surat, three are already on air. Surat is classified as a Category A market, with considerable economic strength. This makes it extremely viable for our expansion plans.â€
RCS India Sales Manager Kanan Bhuta agrees: â€œEven before the start of monitoring in Surat, we received inquiries, asking when data for the stations would become available. This shows how crucial this information now is to the broadcasters in their strategic planning.â€
RCS India intends to launch monitoring services for at least one other major market before the end of the year.
About AirCheck India
AirCheck India is a subsidiary of RCS Inc. It started its operation in 2003, and has been servicing broadcasters in India and abroad since then. To clients in India, the company provides audio identification services of spot and song airplay at radio stations in major Indian markets. AirCheck India monitors radio stations around the clock, every day of the year and provides â€œsame dayâ€ verification. At present, the service includes Mumbai, New Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Jaipur and Ahmedabad.
RCS's patented automatic identification technology is used by AirCheck India to provide same day verification of content data. The processed data are then instantly made available to subscribers via a web portal in the form of online reports.
RCS software is used by more than 9,000 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. RCS is the world's leading provider of broadcast software. The company provides broadcasters and webcasters with tools and expertise and also develops real-time audio recognition technology. In 2002, RCS opened its subsidiary in Mumbai. Since then, RCS India has been serving the broadcast industry in India with localized services around the clock.
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