RCS resonates well with Mantra

Shri Puran radio group starts eighth station with NexGen and Airwaves

Mumbai -- 15 November 2007– As one of the first media groups with multiple licenses, Dainik Jagran’s FM property recently completed its schedule of launches with the inception of Radio Mantra in the city of Ranchi. Since being designated as capital of the state of Jharkand in India’s east, seven years ago, Ranchi has become one of the fastest growing cities on the subcontinent, both in population and economically.

This makes it all the more viable as a media market. Completing the setup of its eight stations, Radio Mantra employed RCS products for the site in Ranchi. Rahul Gupta, Director of Radio Mantra, describes the successful launch: “Radio Mantra is the talk of the town and ‘mantra’ is used as a synonym to FM.”

The station’s studios are equipped with NexGen Digital as playout system. NexGen is a robust and reliable studio system that allows for easy interaction by the RJs. As backbone for the business and commercial aspect of the operation serves Airwaves Traffic. Airwaves Traffic is a flexible, comprehensive software package that manages the booking, scheduling and billing of all commercial content for a radio station. It allows for a centralized structure as demanded by modern media groups, but at the same time handles localized and customized scheduling of spots for each individual station.

Although each can operate independently, NexGen and Airwaves are highly integrated which ensures reliable and economic operation. Says Rupali Khanna, Chief Technical Officer for Radio Mantra: “We have successfully launched our eight FM stations with NexGen as automation system in sync with Airwaves for traffic scheduling from RCS and the complete setup has really helped us in optimizing our operations with a lot of flexibility. The process of installation and maintenance of NexGen has been very systematic and user-friendly and our technical team finds no difficulty in managing the infrastructure. Both systems help us maintaining 24x7 broadcasting uptime and customizing the automation software as per our programmer’s requirement.”

With the launch, Radio Mantra has become the first commercial radio station to operate in Ranchi.

About RCS

RCS software is used by more than 9,000 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. RCS is the world's leading provider of broadcast software. The company provides broadcasters and webcasters with tools and expertise and also develops real-time audio recognition technology. In 2002, RCS opened its subsidiary in Mumbai. Since then, RCS India has been serving the broadcast industry in India with localized services around the clock.